Overview

Founded in 2017, REAL exists to enable everyone to celebrate life, unconstrained. REAL’s Sparkling Teas are made using expertly sourced, hand-picked loose-leaf teas, naturally fermented for all the depth, flavour and complexity of a fine wine, even without the alcohol. Produced in the heart of Buckinghamshire, in the UK’s first sustainable, state of the art fermentery. Served by the pioneering, the innovative and the Michelin starred.

With the rapid growth, REAL is experiencing we are now looking for strong marketing leadership to help drive the business's growth ambitions in 2023 and beyond.

We’re looking for someone:

● Who is ambitious and comfortable working in a start-up environment with pace, agility and flexibility alongside the company founders.

● Has experience from big corporate, who has more recently moved to SME or high-growth startup. This is an opportunity to bring all of their experience & learning to building an exciting brand from the bottom up in a fast growing category

● Has the ability to lead from the front to help steer the business, our people and influence at an industry level

● Who has the desire to challenge the status quo and bring about positive change in the industry

Specific role details:

● Master of the brand tone of voice and visual identity - help develop our brand and visual identity with our internal team and manage creative partners - design, photography, videography and artists, whilst maintaining exceptional execution standards across all channels.

● Drive and build consumer awareness - with a focus on digital, retail and on-trade so that more people are drinking REAL in place of wine or alcohol at home and in the trade.

● Drive velocity of consumer conversion across all channels - devise a clear and simple plan to drive rate of trial and purchase through trade marketing and point of sale. A focus on concise messaging as well as visual appeal and aesthetics.

● Build our consumer and customer loyalty - create and execute a clear plan to drive loyalty of both consumer and customer to increase repeat purchase, AOV and to amplify advocacy

● Build the annual brand and marketing plan -in collaboration with the commercial team to include trade marketing - and distill it down into clear objectives and directions for all functions of the business (Operations, Brewery, Customer Service, Social media etc)

● Build a brand advocacy programme - how do we amplify the number of people talking about REAL and recommending our products

● Run and lead ecommerce and digital channel - to drive revenue, customer acquisition, customer retention.

● Responsible for supporting new product development with commercial, operations and R&D to create compelling industry leading launch campaigns that create noise, visibility and drive sales

● Responsible for managing marketing agencies and freelancers across brand agency, social media, PR, graphic design, photography.

● Be digitally native to drive digital presence and engaging content (including video) across social channel

● Managing total brand and marketing budgets. Tracking and reporting on key brand KPIs

● Responsible for building and developing the marketing team, partners, network and culture

Must Haves:

● Drink or Food Industry Experience (FMCG)

● Ability to bring marketing best practice to the business - having worked in a mid to large

company for 5-8 years and since moved to SMEs or start ups in more recent years

● Strong leadership skills to be able to sit on our company leadership team

● Has managed fast growth teams

● Strategic thinker while also being able to deliver at pace

● Has worked in start-ups/scale-ups/SMEs before (1 minimum)

💸 Salary: £65k++

🏡 Logistics: Waddesdon, Buckinghamshire (HP18) + working at home + on the road

Perks:

🌴 28 days

🌟 Equity options

✨ Opportunity to build out brand

The successful candidate will have the right to work in the UK.

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