<aside> ➡️ Lead the development of the British Heart Foundation’s first ever content marketing strategy and plan
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<aside> ❤️ We’re loving: 30 days of annual leave plus bank holidays
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Location: Dual - London office & home
Salary Details: £53,000 - £55,500 p/a + benefits
Hours Per Week: 35
Closing Date: 02 May 2023
Vacancy type: Permanent
As our Senior Content Marketing Manager, you’ll proactively lead the development of the British Heart Foundation (BHF)’s first ever content marketing strategy and plan, as well as its continuous management, optimisation, and implementation to maximise our Brand and support our mission and income objectives.
Your goal will be to define, lead, and execute an organisation-wide content strategy. You’ll provide a proactive and consistent articulation of business objectives, ambition and purpose across all customer segments, channels and markets through clear content and inspiring storytelling. You will learn and understand the BHF Brand, guidelines and tone of voice and be the gatekeeper of our content strategy and plan across the business. You’ll ensure there is a consistent tone of voice, personality, and quality for communication content across all BHF customer journeys.
It’s an exciting time for the BHF’s marketing transformation, as we look to drive radical growth in customer acquisition and retention, and this role will play a key part.
You’ll be working within a new, ambitious Customer Journey & Retention function, offering you the autonomy to make change and drive growth, including the chance to develop and nurture a direct line-report, and make a major impact internally and externally.
Working closely with key partners across Marketing, Fundraising & Engagement, you’ll play a critical role in helping us drive Brand awareness, affinity, and conversion across our customer journeys, through the strategic use of inspiring and compelling content.
Working arrangements
This is a blended role, where your work will be dual located between your home and our London office.
At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
About you
As our ideal candidate, you have a proven track record of managing organisational-wide content within a complex organisation and significant experience creating marketing content in a B2C or B2B marketing department, with a focus on direct response marketing.
An exceptional content strategist with a knack for breaking down complex topics into compelling, digestible narratives, you bring experience of managing a multi-media content strategy (particularly for digital / below-the-line channels) and of writing for various media (particularly digital, including email and web).
With excellent communication, prioritisation, and project management skills, you understand how to utilise content to meet marketing objectives including income targets, and mission KPIs. You know how to get the best performance out of content, and you have best practice knowledge of how to exploit, measure and track content performance.
Possessing an editorial mindset and the ability to recognise and predict audience inclinations, you are adept at finding ‘the story’ in data, and driving strategy while simultaneously rolling up your sleeves to develop content in a variety of formats.
About us
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.
We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.
Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Benefits
To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.
Interview process
Interviews may be held during the advertising period or shortly after the close date. Please note interviews will be held over Microsoft Teams.
How to apply
It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
Should you need any adjustments to the recruitment process, at either application or interview, please contact us.