<aside> ➡️ Manage and grow the Fussy social media channels
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<aside> ❤️ We’re loving: Mental health days -> for when you aren't feeling you
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We are now expanding the Fussy family and are looking for a bright and passionate Social Media Lead to manage and grow our social channels.
This is a super exciting opportunity to join a disruptive startup through an exciting period of growth and to build a community around the brand.
Responsibilities
● To champion social media and communication across the business.
● To bring a growth mindset to building an engaged community around the brand: people within our target audience that share our values.
● Grow presence across different social media channels and expand focus from Instagram to other channels.
● Work with the senior leaders to set the overall content and social strategy.
● Creating, scheduling, and publishing daily content across blog/editorial, user-generated content, social media channels, and email using social and creative guidelines and templates.
● Creating a content calendar, more detailed channel plans, and developing a plan for weekly customer newsletters and blogs.
● Being engaging, funny, responsive, and of the moment to create viral and shareable moments.
● Use your platform knowledge and creative skills to create boundary-pushing, ATTENTION-GRABBING social content using the latest affordances on each channel.
● Bringing fussy’s product offering to life creatively to drive sales.
● Managing and promoting user generated content.
● Identify and work with journalists and writers to produce engaging blog content.
● Identity new and interesting ways to operate on social or new channels for example podcast or IG live.
● Assist when required with new product shoots, including writing creative briefs and contributing to storyboards and mood boards and any other logistical requirements.
● Explore influencer marketing and with Founders help to develop and execute our approach. This will include looking at which influencers to engage with analysing their engagement rates and competitor analysis.
● Manage customer advocacy programs (for example VIP group on facebook)
● Explore partnership and collaboration opportunities within direct-to-consumer and sustainability sectors to grow brand presence.
● Be aware of the social and email performance and competitors to identify trends and optimise performance.
● Responding to any DMs quickly and calmly and carefully dealing with customer and tech issues, if needed
Who you are
● You will love social and where it intersects. You will know your hashtags from your hashbrowns and your Gen Z’s from your Generation Alpha’s (we had to google that).
● Experience within a similar role in social media
● Experience developing content for SEO.
● Superior grammar, spelling, and copy skills.
● Experience in coming up with creative concepts.
● Experience in working for a wellness, personal care or beauty brand is a bonus. ● Experience with direct-to-consumer brands and marketing is even better. Or maybe you have a passion for D2C and have one too many subscriptions.
● You will have a keen eye for detail, able to deliver regular weekly reports and updates, to a high standard. You need to know how to use a spreadsheet.
● You should be a self starter
● Strong copywriting skills.
● Ability to use Adobe suite such as photoshop or illustrator is a bonus. Or the willingness to learn.
💸 Salary: £28k up to £40k DOE
🏡 Logistics: Bethnal Green office with hybrid hours (2 days in office/3 WFH is preferred)
Perks:
🌴 25 days annual leave + bank holidays
🌟 Unlimited Fussy Products
✨ Mental health days -> for when you aren't feeling you
🤝 Charity days -> go follow your passions!